Afeela Driven by Synergy

AFEELA is the innovative brand born from Sony Honda Mobility Inc. (SHM), a joint venture established in September 2022 by Sony Group Corporation and Honda Motor Co., Ltd. Combining Sony's expertise in advanced technology and entertainment with Honda's automotive excellence, AFEELA aims to revolutionise mobility by creating vehicles that connect deeply with users. The brand's philosophy centers on "Autonomy, Augmentation, Affinity," focusing on autonomous intelligence, enhanced mobility experiences, and fostering connections between people and society.

This synergy is set to redefine the driving experience, making it more intuitive, enjoyable, and integrated into the digital age.