Maserati A true Italian icon, electrified

Maserati has its humble origins in railroad worker Rodolfo Maserati. In 1914, three of his seven kids – Alfieri, Ettore and Ernesto – opened the car workshop “Società Anonima Officine Alfieri Maserati”. In 1926 they made their first car, the Tipo 26. Nearly 100 years later, they’re looking to the world of EVs. Their first foray into electric was the Ghibli hybrid. And with an investment of €800 million in their electrified Maserati GranTurismo and GranCabrio, they’re going pedal to the medal. Its two new 100% electric models are pegged to begin production at the Maserati Mirafiori production hub. Promising to deliver the innovation and performances expected of the Maserati brand, we can’t wait to see what they’ve got up their sleeves.