CUPRA Basically, it’s a fancy SEAT

You may not have heard of CUPRA, but you should have heard of parent brand, SEAT. Yup, Barcelona-based SEAT created CUPRA as a sporty, luxurious off-shoot. They may have started off as a rally team (winning a few World Champs along the way), but CUPRA is now beginning to focus on the electric car, the el-Born being their first. Rumour has it they’re working on an all-electric SUV too, so watch this space!


The SEAT el-Born has entered its pre-production chrysalis and has been (el-)born again... as the CUPRA Born as the first all-electric vehicle under the premium CUPRA sub-brand.