Introducing the new Range Rover brand of electric vehicles, as part of JLR's bold "House of Brands" approach. With a whopping £15 billion investment over the next five years, JLR is revving up its modern luxury electric-first future like never before. The Halewood plant in Merseyside, UK, will be transformed into an all-electric manufacturing facility, and the next generation medium-size SUV architecture will be purely electric, electrified modular architecture (EMA). The iconic Range Rover and Range Rover Sport models will at last be offered in fully-electric, battery electric vehicle (BEV) variants, on the flexible modular longitudinal architecture (MLA), as they gear towards carbon net zero targets.
And that's not all! JLR's House of Brands approach is set to elevate and amplify the unique character of each brand, including Range Rover, Defender, Discovery, and Jaguar, as they strive to become the most desirable modern luxury automotive brands. With pre-orders for the all-electric Range Rover opening later this year, and three stunning electric reimagined Jaguar models hitting the road in 2025, JLR is embarking on an electrifying new era as a modern luxury business. Get ready to ride the wave of British innovation and luxury with Range Rover's new electric vehicles.
Don't be a petrol-head in a battery-powered world. Secure your spot in the EV revolution and be the envy of the neighbourhood. Pre-order your sleek, stylish and sustainable new Range Rover today and get ready to make some serious green statements on the road.
